B4B, BUSINESS FOR BUSINESS PART 4
B4B means that instead of focusing on selling a product or service to your customers, instead, you work to better your customer’s business by focusing on value.
The difference between B2B and B4B is:
B2B = Sell a product or service to its customers
B4B = Deliver value that creates positive results for your customers / partners
To create optimal value, you may sometimes need to go beyond the budget and deadline. In order to create value, one can also be forced to deliver something different to the original period, i.e. when the original period of work has been improved. The focus must always be on business value.
Business value should be at the center!
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