B4B, BUSINESS FOR BUSINESS PART 3
B4B means that instead of focusing on selling a product or service to your customers, instead, you work to better your customer’s business by focusing on value.
The difference between B2B and B4B is:
B2B = Sell a product or service to its customers
B4B = Deliver value that creates positive results for your customers / partners
Value is created through partnership through relationships. To create this kind of relation, a high degree of service-orientation is needed throughout the organization, focusing on creating and maintaining long-term business relationships and through which value is created through win-win-win.
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