B4B, BUSINESS FOR BUSINESS PART 2

B4B, BUSINESS FOR BUSINESS PART 2

We will continue to look at how it’s worth working B4B.

B4B means that instead of focusing on selling a product or service to your customers, instead, you work to better your customer’s business by focusing on value.

The difference between B2B and B4B is:
B2B = Sell a product or service to its customers
B4B = Deliver value that creates positive results for your customers / partners

In order to create value, one has to begin by embarking on and understanding the customer’s operations and results, the outcome.

In order for this to work, you need to shift the focus from supplier / customer to working as collaborators. To create partnership a relationship needs to be established. You need to engage yourself in and understand your business partner’s daily activities.

Contact us for more information!

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